Rola jakości w kształtowaniu przewagi konkurencyjnej przedsiębiorstw sektora AGD

All parts of the world are currently observing the increasing competitiveness. Companies wishing to continue to operate in the market can't afford to ignore this phenomenon, however, companies whose strategic goal is to gain a leading position in the sector have to find the best way to achieve their goals. There are many ways of competing, depending on the strategy of the company. The article, according to the author presents the best way to gain competitive advantage at the current market requirements - through high levels of quality and innovation. By reflecting on the competitiveness based within household sector the author presents the characteristics of the Polish household market and it's development potential, given the fact that Poland is becoming an increasingly significant producer of household appliances in Europe.