Tytuł pozycji:
Intellectual capital of companies in gaining competitive advantage on global market
The competitiveness of a company depends on the Intellectual Capital (1C) resources of the company, as well as on the ability to use them in the global market. But nowadays, use of the iC is not optimal in companies because there is lack of methods and techniques which give managers some kind of advice how to use properly their own intellectual potential - obviously maximizing advantages for the company. It also lacks research concerning what each component of the structure of 1C influences on gaining competitive advantage and increasing value of the whole company. The Intellectual Capital created in the company could have higher efficiency if it was possible to identify all its components and to know the measurement methods. The aim of this article is not only to describe all aspects of 1C Management but also to present a practical approach to the effective use of 1C, which is applied in consultancy and training companies. The authors also focus on some determinants of 1C and give some advice for managers about the way they could increase value of the company. As a result, the article suggests the comprehensive model of efficiency of use 1C. Thanks to this model the company could evaluate influence of the 1C in creating value and building competitive advantage on global market.