Alianse strategiczne i fuzje jako główne strategie w warunkach globalizacji-aspekt praktyczny

The article presents the concept of strategic alliances and mergers as key global strategies. The paper consists of several parts. In the first there were presented key reasons of such popularity of global strategies. A thesis was made that the factors determining it include market globalisation, technical and technological progress and political issues. The second part describes a concept of global company and its global strategy. Different approaches to this topic were presented, too. Based on the LNM group, one of the leading world steel producers, implementation and realisation of the global strategy was presented. The final conclusion is that global strategies are considered to be foundation for success in rivalry on the market getting globalised.