Witryna intrnetowa uczelni jako świadomy instrument public relations

Communication by Internet is a new manner to fetch up to the clients across picture, graphics, text and sounds. Public schools like business sector have to take care of their image. The public schools to achieve this target should use the Internet: mainly Internet sites. This article presents the state of the Public Relations (PR) of higher public schools in Poland in light of direct audits (III-XII 2005). The author shows on Internet Public Relations as a tool for the management's communications of higher public schools and the Internet as very important tool in global PR-strategy. The systematic of audits the Internet PR in Polish higher public schools author explored across the own audits in areas: internal and external PR, crisis management, media relations, usability and efectivity Internet Public Relations. In the article shows the problem of creating a university image through Internet Public Relations as means of distancing a competitor on dynamically developing educational market.