Understanding the Sharing Economy: Exploring Consumer Behaviour, Drivers, and Changes Influenced by COVID-1

The impact of COVID- 19 has had a significant and multifaceted effect on the hospitality sector, which is closely intertwined with numerous digital platforms and the SE. The dissemination of data from online platforms will be instrumental in determining the distribution of the benefits derived from the value created by the digital economy to the broader society. The objective of this paper is to examine the impact of the COVID-19 on various initiatives within the SE in the service industry. This paper examines the extent of interest among the general public in utilising contemporary digital platforms. The methodology employed in this study comprises the following: a questionnaire, desk research, and the utilisation of statistical tools. The results demonstrate that COVID-19 has precipitated significant shifts in consumer attitudes and behaviours, with these changes exhibiting a more nuanced impact than previously assumed. The findings indicate that the service industry’s trajectory in the SE is characterised by a positive trajectory. The data-driven approach reflects the dynamism ofSE innovation, which is both disruptive and socially oriented. This contribution serves as a crucial foundation for companies seeking to advance theirSE business models.