Dilemmas of social life algorithmization - technological proof of equity

Purpose: The aim of the article is to describe and forecast possible dilemmas related to the development of cognitive technologies and the progressing process of algorithmization of social life. Design/methodology/approach: Most of the current studies related to the Big Data phenomenon concern the level of efficiency improvement the algorithmic tools or protection against autonomization of machines, in this analysis a different perspective is proposed, namely - thoughtless way of using data-driven instruments, termed technological proof of equity. This study is to try to anticipate possible difficulties connected with algorithmization, which understanding could help to "prepare" or even eliminate the harmful effects we may face which will affect decisions made in the field of the social organization and managing organizations or cities etc. Findings: The proposed point of view may contribute to a more informed use of cognitive technologies, machine learning, artificial intelligence and an understanding of their impact on social life, especially unintended consequences. Social implications: The article can have an educational function, helps to develop critical thinking about cognitive technologies and directs attention to areas of knowledge by which future skills should be extended. Originality/value: The article is addressed to data scientist and all those who use algorithms and data-driven decision-making processes in their actions. Crucial in this considerations is the introduction the concept of technological proof of equity, which helps to "call" the real threat of the appearance of technologically grounded heuristic thinking and it’s social consequences.