Social innovation – a case study

Purpose: The purpose of this paper is to present a practical example from the field of social innovation implementation. Design/methodology/approach: The results of the analysis of scientific publications in the field of management science indicate the need to continue research in the field of social innovation. The studies are part of the research area related to social entrepreneurship. The studies were conducted using desk research, interview and observation methods. The study covered an association – an organization belonging to the third sector of the economy. The organization adopts goals of a social nature, and at the same time operates according to market rules. It uses multiple sources of income. Findings: The effects of implementing the innovation include the development of the organization socially and financially. The innovation affects the improvement of the competence of employees, contractors, interns, trainees, volunteers in the field of functioning of senior citizens, draws their attention to the problems of the elderly. The innovation is also an important element in the economization of the Association's activities. It is part of a strategy to diversify the organization's sources of funding. Originality/value: The results of the analysis of scientific publications in the field of management science indicate the need to continue research in the field of social innovation. The studies are part of the research area related to social entrepreneurship. Research results may be interesting for scholars exploring social innovations, management students, and non-governmental organizations.