FOCUSING ON RECOGNIZED CREATORS: DYNAMIC CONCEPTION OF CREATIVITY AND CREATOR

The study presents proposals and questions of research of creativity in recognized creators - visual artists and copywriters. A focus of the research is framed by a dynamic model of creativity suggested by M. Csikszentmihaly and H. Gardner. In the model, a creative individual forms one component of social-cultural net - knowledge of the domain and evaluative criteria of professional communities. Emphasis is laid on the importance of investigating the processes through which creative ideas/acts are becoming creative.