PAMÄŤ A VOĽBA VO VYSOKO PERSONALIZOVANÝCH VOĽBÁCH: PRÍPADOVÁ ŠTÚDIA K PRVEJ PRIAMEJ VOĽBE PREZIDENTA V ČESKEJ REPUBLIKE

We analyse the memory of voters and their ability to recall campaigns of candidates after the first-ever direct Czech presidential election. Our main focus is on identifying the campaigns best remembered by the voters. Our results show that, as predicted by the theory, the respondents could recall campaigns of the personalities that they had voted for. On the other hand, we do not confirm that people also remembered the campaigns of the candidates that they considered voting for.