PROMĚNY ŽÁNROVÝCH DISKURZŮ: INTERTEXTOVÉ FILMY, REMAKY A POKRAČOVÁNÍ. ITALSKÝ FILMOVÝ PRŮMYSL A POPULÁRNÍ ŽÁNRY OD 90. LET PO 10. LÉTA NOVÉHO MILÉNIA

This study examines transformations of genre discourses in relation to the sociocultural background and film industry in period from 1990 to 2012. The main intention of essay is reasoning and explanation of factors that co-formulate criteria, system and various strategic operations in Italian film industry in the context of popular film genres after a long period of great popularity of popular Italian genres regarding audience and various foreign distributions in the 50's – 80's. The important method of contemporary Italian popular cinema in the framework of dialogue with film audience and also new concepts of popular spectacle is return to some tested forms of genres from previous periods of Italian cinema. The author ś analysis is based on the academic resources of Italian film historian and theorist Gian Piero Brunetta, who examines Italian cinema as a complex of interdisciplinary system.