Serwisy Pudelek.pl i Pardon.pl jako internetowe tabloidy

The subject of this paper is an analysis of Internet tabloids ― popular celebrity news websites and also an attempt at classification of this genre. Basing on this description we want to reveal typical tabloid elements in this kind of websites and show how they affect linguistic contents. Celebrity news websites create tabloid, simplified reality, based on good-bad dichotomy. Information is treated as a product, passed on in packed-up form. Sensational and emotional contents of these news together with the possibility of reacting to them play general role in language form of this kinds of texts. Colloquial vocabulary, unambiguous headlines, conventional metaphors and numerous subjective epithets are being used not only to intensify expression, but above all also to minimize the distance between the author and potential reader.