MEDIÁLNA HYBRIDNOSŤ NA POLI INTERNETOVÝCH TEXTOV

This article depicts the communication between orality and writing in the field of electronic media. In this area the borderlines between them appear to be unclear and these language forms are combined and mixed up. The analysis describes also other relevant opposition factors influencing communication and texts that were presented by J. Findra (2009, p 12) namely oral vs. written, official vs. non-official, public vs. private, prepared vs. non-prepared, monological vs. dialogical. Medial hybridity is present in the mixed codes used within one platform. Features exclusively characteristic for orality in the past are nowadays present in writing as well.