ONOMASTICKÁ METAFORA AKO LINGVOKULTÚRNY FENOMÉN

The article examines the onomastic metaphor as a linguacultural unit, which is formed when using a proper name in the secondary nomination. The emergence of the onomastic metaphor is possible due to the broad connotative possibilities of the precedent onym. The article presents various approaches to the interpretation and terminological definition of the linguistic status of an onym in the secondary nomination: from appellation as a classical approach to understanding an onym with a connotative meaning, to perceiving it as a specific linguistic-cultural unit. The concept of an onomastic metaphor, which is formed on the basis of a precedent name that is cognitively relevant for representatives of a certain linguacultural space, is examined separately. The main features of a precedent name are highlighted, which allow it to form a metaphorical context. Onomastic metaphor is presented as a way of cognition, structuring and axiological interpretation of reality.