Honorifikační motiv v toponymii (na příkladu baťovských toponym a toponyma Zlín/Gottwaldov)

Commemorative Motive in Toponymy (Illustrated with Baťa’s Place Names and Place Names Zlín/Gottwaldov) The aim of the text is to describe a particular group of commemorative place names motivated by personal name of Czech businessman family Baťa. They are not typical names included in the group of Czech commemorative place names as the place names Gottwaldov, Havířov, Švermov. Place names as Baťov, Baťovany, Bataypora, Batawa and Bataville, appearing in many countries in the world, were created with the components typical of particular national place names system. The place names of the city of Zlín, a centre of Baťa’s shoe company, and Gottwaldov, that replaced the place name Zlín during the Communist era 1949–1989, are examined in the text as well.