PROMĚNY ŽIVOTNÍHO STYLU V ZRCADLE REKLAMY

Changes in lifestyles in the 19th and early 20th century were mainly associated with the modernization processes. The advertisement belonged among the important tools enforcing these changes. Following contribution deals primary with the Czech society. The assumptions of adapting new lifestyles were visible since the 1860s´ in the perspective region. The acceleration achieved peak after WWI. Important role played technical innovations on which focused also advertisement.