ČÍSLOVKOVÉ VÝRAZY AKO PROSTRIEDKY FORMOVANIA PREDVOLEBNÉHO DISKURZU V PROSTREDÍ SOCIÁLNEJ SIETE FACEBOOK

The aim of the paper is to characterize basic features of the pre-election media discourse in social networks via pragma linguistic ideological bases and orientation on selected language components, means, and methods. Social networks are typically characterized by an environment with a persuasive impact on a recipient. In the research, the author complies with the basis of the discourse analysis and answers questions of the traditional linguistics with respect to the relation of language, its use, and the social world. The issue is analysed and interpreted with focus on a numeral as an independent word class that appears in the specific lingual as well as extra lingual context. The material base needed for scientific intent consists of texts published by individual Slovak political parties on Facebook social network before the Slovak parliamentary elections of 2016.