Sotsiolohichnyi analiz i lohos. Eksplanatorna skhema analitychnoi sotsiolohii

The research works which have considerable shortcomings regarding their theoretical and empirical content as well as their analysis systematics are still not rare in sociology. The author thinks that such state of affairs can be overcome by virtue of orientation to “logos”, which takes its shape in the explanatory-analytical scheme called in international sociologic slang the Coleman’s bath. Development of the analytical paradigm promises to overcome eclecticism and dissociation in sociological theory and gives the basic conceptual apparatus for accumulating the empirical results, being in consecutive relation with each other. This will help sociologists to get rid of the widespread inclination to the descriptive and normally charged macro-analysis, often leading to quasi-sociological perspectivism. To illustrate some positions of the explanatory-analytical paradigm the author makes a critical analysis of two articles published in the journal Sociology: Theory, Methods, Marketing in 2010 and 2011.