Wizualna teoria ugruntowana. Podstawowe zasady i procedury

The article presents the basic concepts and methodological procedures of grounded theory methodology that uses visual data and is called visual grounded theory. It uses the visual data to con¬struct categories, theoretical properties of categories for action and visual phenomena that manifest themselves as processes. Present article introduces, therefore, the rules and procedures for visual grounded theory based on both my own, and other authors research experience. In order to bet¬ter illustrate the procedures in question, there are presented examples of these studies. The visual analysis is conducted at four levels: creating an image, its presentation, its content and structure and its reception. It is the basis for the concept of multislice imagining and visual grounded theory helps to reconstruct it.