MEDIA COVERAGE OF THE POLISH EU PRESIDENCY

The aim of this paper is to present the preliminary findings of the interna¬tional comparative study on the media coverage of the 2011 Polish Presidency of the EU Council. The study was conducted in nine countries: Austria, Belgium, Greece, Estonia, Poland, Portugal, Romania, Spain, and Sweden. In addition, the content of the television news station Euronews was analysed. The findings showed that the EU Presidency does not guarantee a high level of media interest everywhere. Neverthe¬less, it still may be perceived as an important factor in media coverage overall, as well as an opportunity for the country holding the Presidency to enhance its image.