Sotsialna fenomenolohia kiberkomunikatsii

Basing on Schütz’s methodology, the author undertakes an attempt of phenomenological analysis of cyber-communication on-line. The exclusion of alive persons by their nick-doublers in the cyber communication leads to typization, i.e., the body-free cyber-relations oriented to averaged typical sample of cyber-behavior. The process of cyber-communication originally excludes a possibility of observation of non-arbitrary, emotion-body forms of participant’s behaviour, and all participants can perceive only verbally-formed messages. This fact provides a certain level of egality and democratic character of cyber-communication, but, on the other hand, it can specifically impact human justifying the attitude to the other person as a mere abstract type. The social nature of cyber communication is analyzed in the context of phenomenological concept of “obviousness”. According to E. Husserl such phenomena are obvious, since they are present in consciousness of observers. So, one can make a conclusion about phenomenological obviousness of cyber-communication which is perceived reflectively by cyber-actors and is represented in their consciousness (thus becoming obvious).