Harry Potter J.K. Rowling na łamach „Gazety Wyborczej”

This is an in-depth analysis of references to Harry Potter which appeared in the Polish daily Gazeta Wyborczej between 27 January 2000 (the fi rst time the book was mentioned) and the end of December 2011. The author’s data includes all references to Harry Potter, any other character from the novel, as well as anything which refers to J.K. Rowling. While the quantitative analysis takes into account chronology, array of themes and the structure of the newspaper, the qualitative analysis is concerned with the signifi cant elements of content, contexts and choice of titles