ALGORITMICKÁ MEDIÁCIA

The analysis of the inner structure of algorithms makes the analysis of the development of the semantics of an algorithmic medium possible. The objective of the paper is to show the important stages of the development of the latter as related to new systems of addressing and encoding intended for backing up files as well as for operators. The author argues, that contrary to previous typographic medium, which endorsed the reproduction and automatic expansion of symbols, the new algorithmic medium endorses manipulating and automatically transforming the symbols. This difference enables us to understand the new pattern of communication in a data-driven society.