HODNOTY V REGULÁCII SPOTREBITEĽSKÉHO SPRÁVANIA

This study analyses the strategies of actors in the process of consumption constraint in current Slovak society. It claims that the regulation of consumption during state holidays has resulted from the effort of some actors to improve the working conditions of retail shop employees. It also points to the fact that the ban on retail sales during state holidays was preceded by an increase of holiday sales. This development has been embedded in the wider context of the transition from a society of economic shortage to a consumer society. The paper provides an analysis of data and surveys on consumer behaviour and opinion.