Elementy kreacji wizerunku podmiotu politycznego w rzeczywistości wyborczej

This short article is connected with the issue of political image and how it impact on the elections result. It is obvious that nowadays when the ability of autopresentation very often decides about the future career and position the world of policy use it. In this article authors tried to analyze Polish politics and matched them to the canons of political images. This analysis was done by the vote's materials which was used by the last Polish presidential campaign in June 2010.