Spółdzielczość w polskim dyskursie medialnym w latach 2007-2012

The article is based on analysis of the main ways of presenting the idea of cooperative movement in Polish media discourse – in the mainstream periodicals – in years 2007–2012. The Author was tracking key motives of describing cooperative movement by editorial staffs and their chosen ways of assessing the idea of cooperative movement. The main sources of information are digital archives of major Polish newspapers and magazines. The Author supports the idea of high value of the cooperative movement and proposed recommendations indicate available ways of improving image of cooperative movement where it needs amends. The qualitative methods were used – first of all content analysis.