FOLK ART AND ETNODESIGN TO SEARCH FOR CULTURAL IDENTITY. POLISH EXAMPLES

In the Polish culture the contemporary folk art is important phenomenon in the process of preservation of traditional values and kind of life. At the same time it is changed and developed dynamically according to amount of aspects of contemporary global culture. At the same time the folk art is developed not only in its nature environment, but also in the space of contemporary mass culture. The variety forms of folk art are forceful: on one hand we can perceive it as a sight, unique monument and on other hand it is authentic and live expression of regional and national identity. The contemporary folk art becomes inseparable part of local development strategy and presentation of regions, too. The folk creation becomes a never ending source of designer ś and architect ś inspiration in birth of etnodesign. This cultural phenomenon is not only popular trend in creation of interiors and dress. The art activities (exhibitions, workshops) focused on cultural heritage, supply continuity of preservation of traditional elements of Polish folk art. They broaden out and popularise traditional art values also in modern form, which is attractive esp. for young generation. This generation has determining importance in the process of formation of identity.