Narzędzia public relations w turystyce

Public relation is regarded in Poland as a new form of promotion which is more and more frequently used by various organizations. Tourism branch seems to be perfectly suited for application of this form of promotion. Promotion of tourist organizations with public relation tools should be based on a strategy that will contribute to systematical and scheduled implementation and realization of assumptions. Long-term public relation activity gives measurable benefits, for the object which applies it. Problem that arises with connection to that fact is abandonmet of public relation activity by the organization, when there are no short-term effects observed, and what is regarded as an serious mistake. Adequate understanding of the PR gives popularity and consumers recognition. Public relation toolbox includes promotional information, reports, posters, handbills, brochures, Internet web sites, enterprise events and parties, open days and sponsoring. Trail analysis of possible use of public relation tools to promote tourist offer has been taken in this thesis.