Słowa klucze czy słowa wytrychy? Analiza dyskursu medialnego o Afryce w magazynie „Kontynenty”

The aim of the article is to characterize the keywords referring to the image of Africa in “The Continents” magazine (“Kontynenty”). The introduction describes a manifesto of Kenyan intellectual Kenneth Binyavanga Wainaina – “How to write about Africa”. The next section briefly discusses the source base – the profile of the magazine. Then, the author analyses texts published in “The Continents” according to the selected keywords in the matter of Africa.