"Likes" and "followers" on social portals as a way of searching for personal identity

The publication focuses on the connection between humans' personal identity and activity on social networks. Facebook and Instagram are a kind of (cyber-communication) sphere in which we are able to communicate with everyone who belongs to these (cyber-)communities. It allows us to publish our photos, memories, current activities, and videos while simultaneously allowing the portal’s other users to observe our life and expression of our Self. In this (cyber-)social space, people are able to create their image and (cyber-)identity in a psychological and social context, encounter a variety of (personal) experiences, but also gain popularity – sometimes at all cost, at the expense of their health and life. The following issues are discussed in the publication: 1. (People's cyber-)identity created on the social networks: Facebook and Instagram. 2. Self-esteem depending on the number of "likes." 3. "Ultimate selfie" - the popularity for which you pay with your life.