Visual communication in the age of digital media

The aim of the article is to popularize and attempt to reflect on the phenomenon of visuality in various areas of life in the age of new media. The first part of the text introduces the meaning of the term 'visualization' and shows various dimensions of visuality, which is an attempt to validate the assumption about the leading role of image in the modern world. The next part presents the main characteristics of visuality. Visuality is a mean of communication, description of events and expressing emotions. Visual objects affect both the cognitive and emotional sphere, which is the reason behind the constant increase of importance of the message with their participation. The last part of the article contains analysis of the positive and negative aspects of visuality. The dual nature of modern visual messages is associated with the specifics of digital media. The ease of creating and sending images in the era of new media leads to overload of the space with visual objects.