BETWEEN GLOCALISATION AND GLOBAL AWARENESS. SOME REMARKS ON THE BASIS OF JÓZEF CHELMOWSKIS WORK

The article discusses the relation between globalisation and local contexts. It treats the process of globalisation as relative with respect to the culture of everyday life, evident in the face-to-face relations (housework, workplace, everyday symbolic forms). It also discusses the problem of glocalisation, stemming from the discussion of the work of Józef Chelmowski, a Kasubian folk artist. Glocalisation appears to be a manifestation of the strengthening of ties between the local forms of culture and the process of globalisation. This relation helps us to get a closer look at the functioning of global awareness among members of modern society, at the local level.