AN EPISTEMIC CONSCIOUSNESS AND A SELF-IDENTITY (Swiadomosc poznawcza i tozsamosc podmiotowa czlowieka wspólczesnego a mass-media)

The paper considers the influence of the media picture on the mind and subjectivity of a man. It is the influence which is of considerable importance for the moulding of the cognitive process, attitudes towards life, spirituality of the individuals living in the present times. The ongoing philosophical and scientific explorations of this influence put the fundamental enquiries into the foundations of the classical theory of cognition and epistemology including the classical transcendentalism of Kant and Husserl in question. At the same time they present the possibility and necessity of their thorough revision and verification without absolute rejection. This thesis is supported in the paper by an initial analysis of the mechanism of creation of reality and cognitive functioning of electronic media, mainly television and internet, and the consideration of theory and cognitive assumptions of the philosophy of life and human existence of A. T. Tymieniecka and other contemporary concepts of a man and the cognitive process. The paper also determines the key tasks of the newly formed philosophy/epistemology of the media.