Coordinates of Interests of Media, Political Subjects and Recipients

The study primarily deals with the influence of media on perception of political subject agendas by the media audience. It will concentrate on the strategy of political subjects whose utmost objective is to provoke the specific effect – to draw attention of media and recipients and to force them to pay attention to their agendas. It underlines the practices of political subjects in gaining influence on media as well as on the public by offering their own agendas. It also deals with the role and procedures of media in interpreting political scandals and creating atmosphere in the framework of receiving the events by the target audience.