Etos obywatelski i etos patriotyczny w retoryce kampanii prezydenckiej 2010 r.

Notion ethos concerning usually a society is understood as guiding beliefs or ideals that characterize a community, a nation. Ethos as a descriptive category is used to analyze different phenomena on several unit and society life levels. Its importance shows the research on public life (Moreover, Mentioned category is crucial to describe the public life). Presence of values which generate and hold up the existence of democratic institutions is especially important for a young democracies like Poland. The article’s purpose is to analyze polish presidential campaign in the light of mission understood as a carrier of values. The author who is mainly interested in polish history, assumes that the values from civil and patriotic ethos should be present in polish culture. The author analyses (considers) materials from two polish-wide newspapers with high editions “Rzeczpospolita” and”Gazeta Wyborcza”.