Fact and factual information in the mass media

Application of the factual principle of information presentation is of particular relevance in the present conditions of global use of information environment as a confrontation ield of diferent models of modern civilization development. he main objective of the study is to substantiate the basic status of fact and its interpretation in the media system. he factual principle is realized within the factual ield, which is a set of information about changes in the social environment, the presentation of which is integrated by lexical, grammatical, logical, stylistic connections and has respective focus and pragmatic attitude. Factual ield is formed by a system of interconnected factors: basic fact, which is a communicative nucleus, the core of the message in the mass-communication process; factual environment, which is created by the facts illustrating the basic fact; journalist skills, which includes the ability to convince with fact-based proofs and arguments. Factual ield is the natural component of social interaction. consistency and comprehensiveness of factual ield is realized in the interconnections of the objective (basic fact, factual environment), and subjective (means journalist skills) factors. Factual principle of information presentation in mass media is based on the following functional characteristics: lexibility, consistency, associativity, analyticity, reliability, professionalism of fact presentation. he essence of the fact phenomenon functioning in the media is realized in the following components: in the change of the objective reality and in the interpretation of such change in the mass media.