Behavior on the Internet of Poles and Russians: results of the comparative cluster analysis

The article presents the results of the comparative cluster analysis of of formation of Internet use profiles in Poland and in Russia by results of mass poll in 2012. The authors defined five types of Internet use profile: «Human digital», characterized by consideration of a global electronic network as vital environment and tool of social activity; «Human pragmatic» for which exclusively functional use of the Internet is peculiar; «Human entertain» as strategy of use of the Worldwide electronic network as means of leisure activity and informal communication; «Human traditional», differing in consideration of the Internet as minor source of information and «Human non digital» connected with refusal of use of a global electronic network. The paper described representation of various clusters realizing different types of Internet use profiles in the Polish society comparing to the Russian society in 2012.