Money Loves Silence: The Transformation of the Idea of Money in the Ukrainian Megalopolis in a Post-Socialism Era

The study addresses the question of the place of the money in the modern big city citizen’s life and, by proxy, his ideas of money. We don’t emphasize the destructive kind of influence of the global capitalism on post-Soviet society but also don’t exclude the possibility of such reading. We state that modern urban citizens use quite archaic magical practices. We state that money for the big chunk of Odesa’s citizens are not rationally nominal equivalent of the effort but are the “wonderful gift” of the higher entities. We state that ideas about the supernatural power of money didn’t cease to exist in the socialism era and had been spread out in the post-socialist era. Using different methods, we examine the ideas of money of the people of various ages and conclude that the number of irrational views about money increases with the decrease of age. We talk about the visible formation of the new religion where the place of higher entity is occupied by exchange equivalent.