Praktychni aspekty otsinky synerhiyi yak osnovnoho kryteriyu vidboru efektyvnykh uhod zlyttya abo pohlynannya pry transformatsiyi biznes-modeley vitchyznyanykh pidpryyemstv

The article presents practical aspects of efficiency assessment of merger or takeover agreements in the process of transformation of the enterprise business model. The essence and the nature of synergy have been defined and the process of the market value formation of the business united as the result of transformation has been researched. For more precise and accurate consideration and assessment of the whole range of qualitative and quantitative sources of synergy manifestation there was suggested the methodological approach to the net reduced synergy effects calculation that accounts not only standard parameters but also the synergy growth coefficient. This approach allows to consider the dominant combination of the properties of the system updated in the result of transformation which stimulate the enterprise development and thus alters informative underlying reasons for selection of the promising agreements from the position of the efficient integrated development of the enterprise.