Влияние Современных Глобализационных Вызовов На Коммуникационную Деятельность Субъектов Хозяйствования

The article analyzes the main modern globalization challenges, that influence on the communication activities of business entities; on the basis of statistical analysis, their positive and negative characteristics are determined. A comparative analysis of the irreversible transformational changes in the world and the main trends of modern communications are carried out. The approaches to the improvement of external and internal communication activities are defined. It is hypothesized that the symbiosis of these areas allows us to implement advanced communication capabilities and have a synergistic effect of the introduction of advanced communications. The trends of changes in communication activities in the context of globalization challenges are systematized. Their introduction will allow to increase the efficiency of activities and improve the competitive position of modern business entities in the market.