Wizerunek organizacji z sektora ochrony zdrowia w opinii pacjentów i ekspertów - wyniki badań bezpośrednich

The purpose of this paper was to present the theoretical issues concerning creation of image healthcare units in Poland. The paper also contains the results of direct surveys aimed at: diagnosis of patients expectations according to the healthcare units in Silesia, identification of the area in which ICT technologies in healthcare units can be used, evaluation of the image of the healthcare units in Silesia, identification of the factors that affect the image of healthcare units in Silesia. Paper also presents the results of research concerning evaluation of current situation and perspectives and trends of creating the image of the healthcare organization according to healthcare experts. The study was conducted in 2010.