ТЕНДЕНЦІЇ ТРАНСФОРМАЦІЇ МІСІЇ УНІВЕРСИТЕТУ: ПОРІВНЯЛЬНО-ПЕДАГОГІЧНИЙ АНАЛІЗ

In the article the characteristics of trends of transformation of the University mission under the influence of such factors as globalization, internationalization, development of knowledge economy and information and communication technologies is given. In order to achieve this goal it was made a comparative analysis of the definitions of the mission and values of the Top 10 universities in the world by such rankings as «Times Higher Education World University Rankings» and Shanghai Jiao Tong University. Consideration of the research problem included clarifying the characteristics reflected in the mission of the best universities famous penta question of academician Berg: Why to teach? What to teach? Whom to teach? Who will teach? How to teach? As a result of the problem analysis it is proved that the leading signs of the mission transformation of the Top 10 best universities in the world are the following: 1) appearance of a new global brand – an international research University, in which the dominant role is played by research and educational components of the mission; 2) greater integration of educational and scientific components of the University mission by making learning process experienced-based from the first days of training students in the University; 3) integration within implementation of the scientific mission of the University research and entrepreneurial activity; 4) innovative character of the educational mission realization, which means using new approaches to developing training programs, using innovative pedagogical technologies, forms and methods of training; 5) increasing significance of international activities of the University, which leads to its selection as an important criterion in determining the ranking position of the University and the individual component of its mission; 6) diversification of the «third mission» of University, which involves such aspects as formation of the citizen of the state and the world; social services to the local community; transfer of products of innovative activity to social sphere; support of sustainable development of society and world as a whole.