Sponsoring sportowy jako element promocji przedsiębiorstw

Celem niniejszego artykułu jest wskazanie, jaką rolę odgrywa sponsoring jako skuteczny instrument komunikacyjny wspierający proces budowania wizerunku.(fragment tekstu)

Sports sponsorship helps companies achieve business objectives, which is to increase revenue, increase brand awareness and maintaining a positive image. Gain competitive advantage and honor the company 's offer against competitors requires continuous business activity. Sponsorship is a tool that can be assisted by the company in these efforts. A well-prepared plan sponsorship can help shape the development of very clear image of your brand or help or fix an existing one. Excitement and popularity of sport affect the prevalence of this form of promotion over others.(original abstract)