Le rôle de l’intertextualité dans la construction de l’événement médiatique

The article relates to the circulation of sayings in the press discourse, which leads to create a media event and to determine its social meaning. The press discourse is intrinsically heterogeneous because of the references to statements of public life actors and to various texts. Those mentions are not always manifest, so we are dealing with intertextuality and interdiscursivity as well. The article presents several marks of both on example of articles from Le Figaro and Le Monde related to the “bonnets rouges” manifestations in November 2013. It shows how intertextuality and interdiscursivity influence the meaning of the media event and why it is interesting to distinguish them. The analysis is mainly inspired by the theories of S. Moirand (2007).