ASSET SOURCES OF COMPETITIVE ADVANTAGE OF SMES FROM HIGH-TECH SECTOR IN THE REGION OF GREATER POLAND

The article tackles the question of the ever-growing importance of soft factors of production in the process of competitive advantage for contemporary enterprises. This condition has resulted from turbulent environment characterized by increasing competition, generalized uncertainty and information asymmetry. Based on the above assumption during 2013–2014 a research project was carried out on the role of intangible resources in the process of gaining advantage over competitors in high-tech companies from Greater Poland. The study was carried out for the given population and conducted using the CATI method. On the basis of responses to the questions in the survey, one can conclude that these companies implement modern management paradigm and its activities are based largely on soft resources, which are impossible to be copied and on skills in the form of human capital, propensity for learning and the social capital of employees. The findings of the project can serve as a valuable clue for those companies which at the moment do not demonstrate a prospective approach to achieving entrepreneurial categories in practice.