Działania innowacyjne czynnikiem rozwoju przedsiębiorstwa

In the article a topic concerning innovative actions which realized in a company in an effective way cause its development was taken into consideration. In the article two parts of it could be showed: theoretical and cognitive ones. The theoretical part of the article separates described innovation, types of innovation, building innovative potential by the company, innovation management, as well as methods and measures of innovation assessment. The goal of the following paper was the analysis of the literature in the framework of the article topic, as well as presentation of innovative actions taken by one of banks functioning in Poland, which caused its development. In the presentation case study method was used. Case analysis filled the cognitive part of the article. Effective realization of innovative actions, especially in the area of products and processes, leads to widely understood of company’s development, i.e. meeting customers’ requirements, good cooperation with partners, keeping up with market changes and actions of competitors.