Analiza językowa okładek tygodników opinii na przykładzie „Polityki”, „Przekroju” i „Wprost”

The subject of the article are the covers of weeklies: Polityka, Przekro´j and Wprost. The aim of the philological analysis was to determine the applied marketing-oriented linguistic measures and compare the thematic content selection. The contents of the covers are deemed the most expressive medially and with the most marketing appeal. They are characterized by conciseness, persuasiveness and the presence of word games.