Pragmatyka słowotwórczego działania (Kontynuacja myśli Marii Honowskiej o technikach stawania się form słowotwórczych)

The author refers to selected syntheses and detailed analyses from among the many achievements of word-formation studies in the last fifty years, to briefly discuss the ways in which textual derivatives (belonging to parole) have been described. Particular attention is paid to M. Honowska’s views on the pragmatics of word-formative action. The timeliness of her thought is evident in the perspective of current research, and I believe that it is not so much thanks to Honowska’s intuition, as it is to the accuracy of her opinions, forecasting the paths of word-formative interests and research, and of future development of word-formative methodology. Such description serves as a background for considerations on modern interpretations of textual word-formative expressions. Appreciating the importance of word-formative advertising mechanisms presented in E. Rogowska- Cybulska’s book, the main part of this paper outlines the horizon of research that would need to be accepted in order to fully realize the functioning and the role of word formation in advertising. Textual derivatives are discussed from the perspective of the phenomenon of linguistic usage, i.e. in their relation to a specific speech act, directing their interpretation in such a way as to highlight the activity of both participants of the particular speech act in which they feature.