Makro- und Mikrotypographie im Titelkopf der „Oberschlesischen Nachrichten“ und ihrer Folgezeitungen

The description of the headlines of some selected issues of Oberschlesische Nachrichten, and its successor newspapers, as the only present newspaper of the German minority in Poland, is the starting point and the basis for answering the question, which features of the micro- and macrotypography exert an influence (and what kind) on the reception of the signs which are to be found in them. The analysis shows that not only the significance of the speech signs plays an important part as far as the delivery of specified information is concerned. It also emphasizes that their visual form, their distribution on the space available, or their combination with non-speech signs is vital. They all have a different affective effect on the reader and cause different reception of the prevailing headline.