ФОРМУВАННЯ ПРОФЕСІЙНОЇ КОМПЕТЕНТНОСТІ МАЙБУТНІХ МАРКЕТОЛОГІВ НА ОСНОВІ МІЖДИСЦИПЛІНАРНИХ ЗВ’ЯЗКІВ

This article is devoted to actual problems of modernization and improvement of the quality of higher marketing education in Ukraine. The attention was given to interdisciplinary connections and methods of teaching courses in the departments of marketing. The experience of using computer software, which are used during the professional disciplines learning in the educational process of higher educational institution for forming future marketologist’s competence was noticed. The software package may be used both in the learning process and professional marketing activities. It is pointed out that competence is a multi-factorial quality of a specialist and involves not only the presence of a certain amount of knowledge, skills, experience and personal qualities that are very important factors for achieving high performance in a professional activity, but also value orientations, the awareness of his place in society and understanding of the world around him, the appropriate style of interaction with other people, the general culture of the person, as well as abilities and opportunities for the continuous improvement of their own creative potential. Special (professional) competence directly depends on the specific professional activity of the future marketologist. It is obvious that for the formation of most of the competences of the specialist cannot be responsible only specific disciplines. Therefore, based on common definitions of the fact that programs of the undergraduate level should provide a sufficiently broad competence, curriculum developers are recommended to pay special attention to interdisciplinary modules (disciplines) and modules that reflect the specific subject area. To ensure the formation of professional competence of a future marketologist, who will be competitive in the labor market, it is proposed the strengthening of the interaction between employers and marketing departments that prepare graduates of higher education institutions. For this purpose the interdisciplinarity at the level of teaching «Higher mathematics – Economics – Marketing – Informatics» and interdisciplinary training are implemented.