Rekonstrukcja modelu kultury politycznej partii Polska Jest Najważniejsza w Internecie w kampanii parlamentarnej 2011 roku

The main objective of this paper was to analyze an internet political activity of Poland Comes First (Polish: Polska jest Najważniejsza) during the parliamentary elections campaign in 2011. For this purpose a multi-faceted evaluation of the model of PCF political culture was analyzed in three areas: substantive, communicational and social, and technical. The substantive dimension was evaluated on the basis of online program documents of the Party. The communication and social analysis was carried out to evaluate the campaign channels used in the Web 1.0 and 2.0 as well as to assess the content of materials published during the campaign of PCF. The technical evaluation was to compare the compliance of contents and forms of communication with objective rules that function on the Internet. The result of the final work is to develop a model of political culture of PCF presented during the parliamentary elections campaign in 2011.